Think outside the box with a elegant branding photo shoot!
As our society becomes more of a digitally and visually driven world having a great first impression is important. This has always been the case with marketing a business, but over the last few years it has become extremely important. From large corporations to small mom and pop businesses, success starts with having great visuals! Professional brand photography is the best way to help you and your business stand out from the crowd in a professional manner! These high quality images help you build trust and showcase your vibe to your ideal clientele.
The reason behind the reason to hire a professional brand photographer!
1. Leaving a lasting good first impression
Do you ever feel like you did not leave a good first impression or maybe it was not a lasting one. From marketing materials, your website, to social media your first point of contact and your ideal clients is extremely important. With the help of having fantastic branding photography in your marketing you aid in helping your ideal client choose you in the first few seconds they interact with your brand! Most potential customers choose to either go with your business or not, is within the first few seconds that they encounter you, so let us make a good first impression. Together we will give your potential client visually appealing, trustworthy, and outstanding images that lure your customers in and leave them wanting more.
2. Let us build trust with your clients
While customers scrolling through your social media or website they are looking for images and content that reflects your mission, vibe, aesthetic, voice, and if it is seamless. Stock images or amateur photos will not give your customers what they want. They will see a lack of continuity and professionalism. Are you still using the photo from that wedding you went to as a head shot? Right there is a red flag to your clientele. With professional branding images you tell your clients that you are invested in your services or products and are there to deliver fully to your customer.
3. Consistency in imagery
Consistency in your brand’s imagery is crucial in your personality and recognition. I aim to get to know you and your brand before your photo shoot in order to have a knowledge of how best to capture your brand’s identity, tone, and message or mission. Having this knowledge puts your vibe first and helps implement constant visuals for you to use across all marketing platforms, social media, website, and printed materials. You and your business deserve to have a cohesive and powerful visual presence.
Getting those details of the product you sell!
Kaytie Martinez Photography branding fall layering or clothing
Movement and different angels help to tell your story of your business
4. Standing out from your competition
Do you feel like you get lost with so many other brands in this crowded market? I will capture your unique message that will showcase why you are different from your competitors and help you stand out! We will create a set of images that can include product, team portraits, and lifestyle images that will be shot in a creative way that conveys your brand’s voice.
5. Marketing that will stand out
These professional images we have been talking about are invaluable to your marketing campaigns. Having a knowledgeable photographer, like myself, will capture your business in a creative way using lighting, angles, compositions that will bring your business to life in a fun and unique way. These photographs will drive customer engagement and grab the attention of those potential clients before I can even say “marketing”. You will receive high quality imagery that is perfect for your printed materials, social media, online advertising, and your website.
Working together is the dream of any business!
6. SEO improvements
Don’t we all just love the word SEO (search engine optimization)? Every business from small to large must have a great SEO or you will not be seen on the first page of google. Even with my business I am constantly having to keep up with SEO. As we are now in a digital driven age having these high causality images and visuals is a must. Google loves user engagement and websites that are professional, clear to ready, and have great visuals. Having the proper files sizes and tags on your images and pages is what is needed to help your business rank higher.
Be yourself in your brand images.
A good head shot goes a long way!
It is good to have fun during your photo shoot as this helps engage your audience!
7. Making personal and emotional connections
Having visuals that are powerful to kindle emotions is a powerful instrument to use. Through your brand images you will compel your audience to feel your brand’s tone and personality. You want your clientele to engage with YOUR STORY and leave them wanting more so they come back or refer your services to others. With imagery that strikes a heart string with customers will help build stronger connections and relationships that will influence how they perceive your brand.
8. The future and where your business is heading
Having professional images will last longer than amateur images or even stale stock images. When you have these high quality images that will span more than just a year or two your investment will pay off by raising brand awareness, and creating customers who are loyal to your brand. These long term benefits will be proving themselves to be unquestionably valuable.
9. Fantastic for sharing on Social Media and Advertising
What is the first thing that stands out to you when you are on a social media page for a business? It is the visuals! These visuals need to have a constant feeling and theme that is driving them. One of my pet peeves is seeing an account that has images that are all over the place and poor lighting! These images that you are sharing and posting to your platforms need to be eye-catching and result in authentic engagement with your followers and customers. These brand images are perfect for whatever platform you use from Facebook, LinkedIn, Instagram, website, or blog, whatever it is these images will pull it all together. These digital images will help your marketing campaigns start off on the right foot.
Try having images where you are in the photo, but not the main focus can add emotions to the imagery
Using your product as a prop is a fun way to add what you sell to the photos!
These images are vital in this digital and fast paced moving society. Let me take the stress and worry away from you by providing images that depict YOU and YOUR BRAND’S IDENTITY in a fun and cohesive way. Investing in these images will build trust with your customers that will communicate your mission and what makes you stand out from the crowd. Whether you are just starting out, have been in the game for years or decades, or just need a refresh to your business. These photos will be a fresh and new foundation to launch into the next phase of your business.
Well have I convinced you that you need professional branding images? Let’s chat and see how I can give you the NEXT STEP in your brand’s identity!
Take the next step in your business with brand photography!
Thank you!
