It’s such a common question, and one I love answering, because while headshots have their place (and can be super useful!), brand photography does something completely different. It tells your story, not just what you look like. And in a world where your audience is connecting with you through screens more than in person, that story matters. So let’s dig into the difference between the two—and why they both deserve a spot in your business toolkit.
What Even Is a Headshot, Anyway?
A headshot is kind of like your digital handshake—it introduces you, offers a bit of professionalism, and gives people a face to match the name. It’s usually a clean, well-lit photo from the shoulders up, with a neutral background and a “put-together” look. You’ll often see headshots on LinkedIn, “About Me” pages, company bios, speaker panels, or directories. They’re perfect when all you need is a simple, polished image to represent you.
But here’s the thing—headshots, while important, are also limited. They don’t show your personality, what you’re passionate about, what you do, or how you do it. They’re just the tip of the iceberg. And if you’re a small business owner, creative entrepreneur, or someone building a personal brand, you’re going to want to go deeper. That’s where brand photography steps in.
Brand Photography: Your Business, in Pictures
Brand photography is headshots’ expressive, creative sibling. It’s a curated collection of images that shows who you are, what you do, and why you do it. It’s not just about looking nice in a photo—it’s about crafting visuals that reflect your brand’s energy, style, and story. These images are designed to build trust and connection with your audience at a glance.
During a brand shoot, we might capture you working in your studio, sipping coffee while sketching ideas, laughing with a client, or styling a flat lay of your favorite vintage finds. We think about your brand colors, your aesthetic, your values—and we translate all of that into imagery that feels cohesive and so you. These are the photos you’ll use on your website, in social media posts, newsletters, launch graphics, even your business cards. They become your visual voice.
Want more branding ideas check out my portfolio here: Kaytie Martinez Photography - Branding Photography - Tells YOUR Story!
So… Do I Need Both?
Honestly? In most cases, yes. They serve different purposes, and together they create a more complete and compelling presence for your business. A headshot is perfect for when you need a clean, timeless portrait. It’s the image that might land you a press feature or help you stand out at a networking event.
But brand photos? They’re the heartbeat of your marketing. They show people what it’s like to work with you, what you care about, and how you show up in the world. They create that instant familiarity and spark the “I love their vibe!” reaction we all want from future clients. When someone clicks from your LinkedIn to your Instagram to your website, you want it all to feel like you—cohesive, intentional, and full of personality. That’s the magic that happens when you combine both.
Real Talk: A Quick Story From a Shoot
Not long ago, I worked with a local artist who reached out needing what she called “a quick headshot.” She was preparing a bio for an upcoming gallery show and wanted something simple. But as we talked about her work, her inspirations, and her incredible vintage-painted aprons, it became clear—what she really needed was a way to visually communicate her whole creative identity, not just her face.
We ended up doing a full brand session in her sun-drenched studio, capturing her hands in motion, the layered textures of her space, and the whimsical details that made her process unique. A few weeks later, she told me that a client booked her specifically because they “felt like they already knew her” just from her photos. That’s the kind of connection brand photography can spark—it builds trust before you ever say a word.
Not sure what to wear? Let me help you with some ideas! How to Dress for Your Branding Photos – Kaytie Martinez Photography
Still Not Sure Which One You Need? Ask Yourself:
If you’re feeling a little unsure which direction to go, here are a few quick questions to help you decide:
Do you just need one simple, professional image for a profile, directory, or application? Then a headshot is probably the way to go.
Do you want to show your audience what you do, how you do it, and what makes your work different? A brand session will serve you beautifully.
Do you want to show up consistently and confidently across all platforms—website, Instagram, newsletters, and beyond? Then honestly, you probably need a mix of both (and yes, we can totally do that in one session!).
Let’s Make It Happen ✨
If you’re ready to bring your brand to life visually—whether you’re craving a refreshed headshot or dreaming of a full brand story session—I’d be honored to help you create it. My sessions are laid-back, intentional, and totally tailored to your personality and style. Vintage wardrobe? Bring it. Your messy, cozy home office? Perfect. Your hands covered in flour, paint, or soil? Even better.
Let’s capture the real, beautiful, you—and help your brand shine online like never before.
👉 Contact me here to learn more! Kaytie Martinez Photography - Contact
Can’t wait to plan something magical with you!
Can’t wait to plan something magical with you!
xo,
Kaytie
Kaytie
